Stimulating and encouraging the use of recycled PVC
Recovinyl is an initiative of the European PVC industry. The organisation was created in 2003 as part of the original Vinyl 2010 Voluntary Commitment to advance the sustainable development of the PVC industry by improving production processes, minimise emissions, develop recycling technology and boost the collection and recycling of waste.
Having been successful in all of its goals, including an increase in recycling of PVC across Europe to over 240,000 tonnes a year, in 2011 the PVC industry redefined the role of Recovinyl as part of the ambitious new VinylPlus sustainable development programme.
Today the Recovinyl organisation expands beyond just ensuring that the volumes of PVC being recycled each year increase. Its mission now extends to optimising the resource efficiency of the PVC industry by mediating between recyclers and converters to enable a trustworthy relationship and material flow based on a PVC recyclate certification system.
Its target: to stimulate and certify the use of 800,000 tonnes of recycled PVC by 2020 as one of the challenges set in the VinylPlus Voluntary Commitment.
Having already established significant volumes of PVC recycling, Recovinyl’s new strategy is to consolidate and increase the steady supply of post-consumer and post-industrial PVC waste being recycled in Europe by creating a demand for recycled PVC material from the converting industry. From now on, regulated waste streams (automotive, electric & electronic and packaging) will also be included in the system.
Recovinyl works in partnership with consumers, businesses, municipalities, waste management companies, recyclers and converter, as well as the European Commission and national and local governments. The goal is to certify those companies who recycle PVC waste and those accredited converting companies who purchase recyclate to manufacture new products and applications.